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Volume 1: No. 3, July 2004

STEP-BY-STEP: MAKING YOUR COMMUNITIES HEALTHIER
Georgia’s Cancer Awareness and Education Campaign: the Best of Public Health Models and Private Sector Communications Strategies

Campaign Materials

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.

Tagline identityTagline Identity (PDF 35K)

VISUAL:

“Save a life. Get Checked” logo with the cancer 1-800 number and the Georgia Department of Human Resources and Georgia Cancer Coalition logos

HEADLINE COPY:

“Save a life. Get Checked.”

COPY:

1.800.4.CANCER
www.georgiacancer.org

VISUAL:

Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)


Georgia Health Expo adGeorgia Expo Ad (PDF 101K)

VISUAL:

African American woman smiling in front, a group of people in the back; type in the middle with bright colors

HEADLINE COPY:

The Good News about Cancer

COPY:

Every day, more and more Georgians are beating cancer.  The key is knowing what to do and when to do it.  When breast, cervical or colon cancers are found at an early stage, the five-year survival rate is 90% or more.  There is no better weapon in the fight against cancer than early detection.

VISUAL:

Save a life. Get checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
The Healthy Georgia Expo (LOGO)

At bottom: other women  “3 generations” representing a family


Tour adTour Ad (PDF 81K)

VISUAL:

Lance Armstrong’s face on top left with racing gear on.  Headline big and bold underneath.

HEADLINE COPY:

Winning the early stages makes the race a lot easier.  Especially when it comes to cancer.

COPY:

The manner in which Lance Armstrong won his tremendous battle against cancer was heroic. But he’ll be the first to tell you, it would have been a lot easier if he had caught it early.  So when you come to watch Lance and all the other cyclist’s in this year’s Dodge Tour de Georgia, be sure to visit the Healthy Georgia Expo at any of the six finish cities.  You’ll learn about screening tests used to detect cancer early, as well as information on how to live a healthy lifestyle and a number of other great ways to fight cancer.

Finish cities and dates:  Tuesday, April 20- Macon; Wednesday, April 21-Columbus; Thursday, April 22-Rome; Friday, April 23-Dahlonega; Saturday, April 24- Hiawassee/Young Harris; Sunday, April 25- Alpharetta

VISUAL:

Save a life. Get checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
The Healthy Georgia Expo (LOGO)


Cariños advertisementCariños (PDF 161K)

VISUAL:

“Cariños” in large print with other type below. The 1800 number and website are at the bottom.

HEADLINE COPY:

Cariños: Mamá sabe darlos. (Affection: Mom knows how to give it.)

COPY:

No deje que el cancer interrumpa el tiempo con su familia.  Hágase un examen regularmente para prevenir el cáncer cervical (cuello uterino).

(English Translation) Do not allow cancer to interrupt the time with your family.  Get a regular exam to prevent cervical cancer (uterine neck).

Cuida tu salud, examinate a tiempo!

(Take care of your health, get examined regularly)

VISUAL:

Save a life. Get Checked.
1800 4 CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)


Roses advertisementRoses (PDF 217K)

VISUAL:

A bouquet of roses with a card asking “When was your last PAP test?” and information about getting a PAP test and asking your doctor or county health department about a PAP test.

HEADLINE COPY:

Cervical cancer is over 90% curable if detected early.

COPY:

Even if you’re beyond childbearing years, you still need a PAP test to screen for cervical cancer.  Ask your doctor or county health department about a PAP test.

VISUAL:

Save a life. Get Checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)


Lagrimas advertisementLagrimas (PDF 111K)

VISUAL:

“Lagrimas..no son necesarias” in large print.  Type underneath warning to not let cancer interrupt your time with your family by getting checked for cervical cancer regularly.

 

HEADLINE COPY:

Lagrimas: No son necesarias. (Translation: TEARS are not necessary)

COPY:

No deje que el cancer interrumpa el tiempo con su familia.  Hágase un examen regularmente para prevenir el cáncer cervical (cuello uterino)

(English Translation) Do not allow cancer to interrupt the time with your family.  Get a regular exam to prevent cervical cancer (uterine neck).

Llame pare informarse sobre donde puede hacerse la prueba.

1.800.422.6237 (1.800.4.CANCER).
www.georgiacancer.org

(English translation)
Call for more information on where you can get your exam.

VISUAL:

1.800.4.CANCER / www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.


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