Participatory Research for Physical Activity Promotion
PI - Patricia Sharpe
Prevention Research Center, University of South Carolina
The specific aims for this project are to apply principles of participatory, community-based research to design, implement, and evaluate a social marketing intervention to promote physical activity in partnership with a community coalition and a parks and recreation department; evaluate the intervention's impact on physical activity behaviors and attitudes compared to a matched comparison county; and investigate the added impact of social marketing within a community with an ongoing initiative to influence policy and environmental supports for physical activity. Project planning will be conducted in partnership with a Community Advisory Board drawn from the Sumter County Active Lifestyles committee, which is a community-based coalition, and a Project Steering Committee of community members to be convened specifically for the project. The key dependent variables of physical activity level and walking behavior will be measured with the physical activity questions from the Behavioral Risk Factor Surveillance Survey so that comparisons to state and national prevalence data can be made. Formative evaluation (consumer research) will include focus groups, interviews, and community meetings in the intervention county. Process evaluation will include pedometer monitoring of participants in walking promotion activities, a pretest/posttest assessment of attitudes and behaviors of
-1000 walking promotion participants, content analysis of archival data in each community, and content analysis of project activity logs, field notes, and meeting minutes.
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Page last modified: September 28, 2006
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