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Marketing and Communication Tools

Community Health Media Center (CHMC) - This site is a collection of audience-tested advertising and support materials produced by state and local health departments, nonprofit organizations, and federal agencies. These materials are designed to create awareness about obesity and other chronic conditions and to promote healthy living.

Success Stories - The Success Stories Application is a free online tool to help you turn your success into strong, professional, polished documents. Create and customize your own success story today!

Social Marketing Resources - Social marketing can be thought of as a mindset used in planning and partnership development, or a structured and strategic planning process. It can be used to influence the behavior of individuals or the behavior of policymakers and influential persons for policy and environmental changes. The structured planning process allows you to make well-informed decisions about what audiences to target, what are their specific needs, and how you can meet those needs. This Web section offers various information and resources using social marketing methods.

Making Business Case Videos
These documentary style vignettes profile the successes of a corner store and grocery store owners in Louisville, KY, and Parkersburg, WV and the Philadelphia success story of creating a safer biking community.  Through real-life examples, the videos showcase how improved public health can benefit individuals as well as generate profits, increase employee productivity and morale, and expand the customer base for businesses, creating a win-win scenario for all.  

Making the Business Case for Prevention: Healthy Corner Stores

Making the Business Case for Prevention: A Grocery Store’s Healthy Options

Making Health Easier: Active Living in Philadelphia, PA

 
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