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Using Social Media

Introduction to Social Media

The use of online platforms and other forms of social media can be a great asset to your organization’s communication activities. By employing virtual or online marketing, your organization may gain access to otherwise hard-to-reach target populations.

Tools such as Facebook, Twitter, and YouTube can help broadcast specific health communication campaigns, promote awareness, and disseminate valuable information about your institution’s mission, goals, and initiatives.

The CDC social media website has many resources on the effective use of these types of tools. Specific documents to reference include:

 
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