Planning, Implementing, and Evaluating Interventions

These resources are complied to aid health professionals in activities related to the planning, implementing, and evaluating of intervention programs.

• Intervention Effectiveness
• Community Engagement
• Planning and Evaluation
• Health Communication Resources
• Social Marketing Resources

Intervention Effectiveness

The Community Guide – Nutrition*
The Community Guide conducts systematic reviews to summarize what is known about the effectiveness, economic efficiency, and feasibility of interventions to promote community health and prevent disease. This link provides information about reviews that are planned or in progress regarding the effectiveness of selected population-based intervention programs addressing nutrition.

Community Engagement

Principles of Community Engagement
This resource provides public health professionals and community leaders with a science base and practical guidelines for engaging the public in community decision-making and action for health promotion, health protection, and disease prevention.

Planning and Evaluation

CDC's Community Health Resources
Search or browse through CDC's best resources to help you plan, implement and evaluate community health interventions and programs to address chronic disease and health disparities issues. You'll find links to hundreds of useful planning guides, evaluation frameworks, communication materials, behavioral and risk factor data, fact sheets, scientific articles, key reports and state and local program contacts.

CDC Evaluation Working Group
This Web site provides an overview of the framework for Program Evaluation in Public Health (MMWR September 17, 1999/48(RR11); 1–40).

School Health Index for Physical Activity and Healthy Eating: A Self-Assessment and Planning Guide
CDC, School and Adolescent Health
The School Health Index is a self-assessment and planning tool that will enable schools to identify the strengths and weaknesses of their physical activity and nutrition policies and programs. Schools can also develop an action plan for improving student health that involves teachers, parents, students, and the community.

Health Communication Resources

CDCynergy: A Health Communication Planning Tool
CDCynergy, an interactive CD-ROM, is a training and decision-support tool designed to help CDC staff and public health professionals systematically plan communication programs within a health context.

Making Health Communication Programs Work: A Planner’s Guide
National Cancer Institute
Making Health Communication Programs Work uses a practical approach to guiding readers through four stages in the health communication process: 1) planning and strategy development, 2) developing and pretesting concepts, messages, and materials, 3) implementing the program, and 4) assessing effectiveness and making refinements. The book is available in print, online, and CD-ROM formats.

Social Marketing Resources

Social Marketing Resources
Social marketing uses commercial marketing techniques to affect behavior change in individuals to promote health or improve society. These resources are for professionals who wish to use social marketing to strategically plan and implement programs. Links provide information on social marketing basics; social marketing organizations, associations, and conferences; and social marketing journals.