The Mississippi READII project is focusing on raising immunization rates
among African American elderly in 19 rural Delta counties by developing educational activities and increasing access to immunization services.
19-County Total Population: 707,000
African American Population 65 and Older: 33,000
Influenza Immunization Rate for Population 65 and Older (Mississippi-wide)*
African American: 43% Caucasian: 69%
Pneumococcal Immunization Rate for Population 65 and Older (Mississippi-wide)*
African American: 27% Caucasian: 61%
*Behavioral Risk Factor Surveillance System data, 1999 and 2001 combined average
The Mississippi Department of Health is taking a leadership role in this effort.
Partners will include local health departments, community organizations, and
providers in the following 19 Mississippi counties: Bolivar, Coahoma,
Grenada, Hinds, Holmes, Humphreys, Issaquena, LeFlore, Tunica, Panola,
Quitman, Sharkey, Sunflower, Tallahatchie, Tate, Yalobusha, Yazoo, Warren,
The project aims to expand accessibility of immunizations and to promote
the effectiveness of immunizations to the elderly population through:
• Provider education and assessment of immunization rates.
• Regional planning meetings involving all stakeholders in targeted intervention areas.
• Communication needs assessment and provider surveys to determine perceptions of the target populations and identification of immunization barriers.
• Production of influenza and pneumococcal educational materials and public service announcements.
• Increased hiring of nurses to administer vaccinations.
• Promotional events, including many during National Adult Immunization Awareness Week.