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Information dissemination strategies: selected high risk small business industries.

Gwen Finegan Communications
Cincinnati, OH: U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, 1999 Nov; :1-64
Introduction - This report is based on the SIC codes identified by NIOSH: Roofing, siding, and sheet metal work; Animal and marine fats and oils; Logging; Wood containers; Concrete, gypsum, and plaster work; Cut stone and stone products; Taxicabs; Trucking terminal facilities; Eating and drinking places; and Camps and recreational parks (SIC 176, SIC 2077, SIC 241, SIC 244, SIC 327, SIC 328, SIC 412, SIC 423, SIC 581,and SIC 703). For each industry, the major trade associations, labor unions, trade journals, websites, and list services were researched and compiled. The resulting table presents the information in order by SIC code. The electronic file on disk accompanies the report to facilitate searches and displays by other variables, such as alphabetical listing by organization name or type of resource (e.g., trade association, labor union, publication, website, list serve ). If a source contained additional information or description, the table notes relevant details for each listing. Web sites provided as a service of a larger organization have their addresses listed under the "Address" column. They are not designated separately as a stand-alone web site. Recommendations - On the next page is a chart which summarizes some of the data gathered in NIOSH's report titled, "IdentifYing High-Risk Small Business Industries." In some cases, the specific causes of illness, injury, or fatality have not been tracked at the three-digit SIC code level. As a result, there are challenges to making specific recommendations about information dissemination strategies. It has not yet been ascertained what the nature of a NIOSH communication might take or to which audience(s) a publication might be directed. In general, employers should be targeted through trade associations which represent them. Labor unions can reach organized workers. In both cases NIOSH will probably be engaging in direct contact with major organizations before deciding on a message or strategy. Including trade associations and labor unions in the process will enhance their desire to participate in spreading the message. Trade journals, depending on their editorial guidelines and policies, can often reach both employers and employees. Web sites are like trade journals. Consider the sponsoring organizations in both cases. For web sites, also evaluate the links to estimate what kind of traffic it might attract. If a web site or print publication will accept unsolicited articles for free, there is good reason to take advantage of all such olfers. List services were not commonly found, but they are often a benefit of membership organizations. As NIOSH explores partnerships with unions and associations, more list service opportunities are likely to surface. The same is true of access to membership directories.
Small-businesses; Information-systems; Communication-systems; Risk-analysis; Construction; Roofers; Roofing-and-sheet-metal-work; Logging-workers; Woodworkers; Concretes; Cements; Plasterers; Stone-grinders; Stonemasons; Stone-products; Transportation-workers; Truck-drivers; Trucking; Food-processing-workers; Food-services; Foodstuff; Outdoors; Service-industries
Publication Date
Document Type
Purchase Order Report
Funding Type
Purchase Order
Fiscal Year
NTIS Accession No.
NTIS Price
Identifying No.
NIOSH Division
SIC Code
176; 2077; 241; 244; 327; 328; 412; 423; 581; 703
Source Name
National Institute for Occupational Safety and Health
Performing Organization
Gwen Finegan Communications