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Evaluating an entertainment-education telenovela to promote workplace safety.

Authors
Castaneda-DE; Organista-KC; Rodriguez-L; Check-P
Source
SAGE Open 2013 Jul-Sep; 3(3):2158244013500284
NIOSHTIC No.
20043113
Abstract
Occupational safety and health professionals worked with health communication experts to collaborate with a major Spanish language television network to develop and implement a construction workplace safety media intervention targeting Latino/Hispanic audiences. An Entertainment-Education (EE) health communication strategy was used to create a worksite safety storyline weaved into the main plot of a nationally televised Telenovela (Spanish language soap opera). A secondary analysis of audience survey data in a pre/posttest cross-sectional equivalent group design was performed to evaluate the effectiveness of this EE media intervention to change knowledge, attitudes, and intention outcomes related to the prevention of fatal falls at construction worksites. Results indicate that using culturally relevant mediums can be an effective way of reaching and educating audiences about specific fall prevention information. This is aligned with recommendations by the Institute of Medicine (IOM) to increase interventions and evaluations of culturally relevant and competent health communication.
Keywords
Occupational-safety-programs; Racial-factors; Education; Entertainment-industry; Communication-systems; Communications-industry; Construction; Safety-education; Safety-programs; Worker-health; Sociological-factors; Injury-prevention; Fall-protection; Construction-workers; Attitude; Behavior; Group-behavior; Author Keywords: Latino/Hispanic; occupational safety; entertainment-education; media; health communication
Contact
Diego Castaneda, University of California, San Francisco, CA, USA.
Publication Date
20130701
Document Type
Journal Article
Email Address
dr.dcastaneda@gmail.com
Fiscal Year
2013
NTIS Accession No.
NTIS Price
Identifying No.
M102013
Issue of Publication
3
ISSN
2158-2440
NIOSH Division
OD
Source Name
SAGE Open
State
CA; GA; DC
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