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Using the associative imagery technique in qualitative health research: the experiences of homecare workers and consumers.

Authors
Gong-F; Castaneda-D; Zhang-X; Stock-L; Ayala-L; Baron-S
Source
Qual Health Res 2012 Oct; 22(10):1414-1424
NIOSHTIC No.
20041594
Abstract
The associative imagery technique is a qualitative tool with which researchers use carefully selected photographs or images to trigger participants' responses to explain difficult behavioral and social concepts. In this article, we describe the development and implementation of the associative imagery method in focus groups to understand the complex relationships between homecare workers and their clients as part of a larger health and safety intervention project conducted by the National Institute for Occupational Safety and Health. A total of 116 homecare workers and clients were recruited for the study. We found that participants used images mainly in two ways. First, the images served to remind participants of specific persons, events, and/or objects. Second, the images facilitated recollections and reflections that allowed participants to metaphorically describe their experiences, feelings, and emotions. Both usages of imagery generated comments that answered the research question in a more relevant, descriptive, and vivid way.
Keywords
Qualitative-analysis; Photography; Behavioral-testing; Sociological-factors; Mental-processes; Psychological-responses; Group-behavior; Health-care; Health-care-personnel; Health-services; Safety-education; Safety-research; Safety-programs; Health-programs; Employee-health; Analytical-instruments; Surveillance-programs; Author Keywords: focus groups; occupational health; relationships research; qualitative research
Contact
Fang Gong, Department of Sociology, Ball State University, Muncie, IN 47306, USA
CODEN
QHREEM
Publication Date
20121001
Document Type
Journal Article
Email Address
fgong@bsu.edu
Fiscal Year
2013
NTIS Accession No.
NTIS Price
Identifying No.
B10242012
Issue of Publication
10
ISSN
1049-7323
NIOSH Division
DSHEFS
Priority Area
Healthcare and Social Assistance
Source Name
Qualitative Health Research
State
IN; CA; OH
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