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Georgia's harvesting healthy habits: a formative evaluation.

Authors
Parrott-R; Steiner-C; Goldenhar-L
Source
J Rural Health 1996 Dec; 12(S4):291-300
NIOSHTIC No.
20037721
Abstract
Occupational safety and health researchers seek to conduct effective cancer awareness campaigns to increase agricultural workers' skin cancer prevention and detection behaviors. Georgia undertook such a project using a social cognitive theory (Bandura, 1986) conceptual model, with its objectives focusing on personal determinants of and environmental influences on farmers' behavior. One underused strategy to increase the success of health campaigns, formative evaluation, was undertaken during year one of the demonstration project, with four goals. These included an assessment of: (1) the availability of societal resources to support farmers' practices, (2) the affordability for farmers to follow through with behaviors being promoted, (3) the social support for behaving in ways that reduce farmers' skin cancer risk, and (4) farmers' current knowledge, outcome expectations, and self-efficacy in this regard. Formative evaluation revealed an absence of information, products, services, and social support for farmers' skin cancer prevention and detection. As a result, the Georgia project's plan was refined to include specific activities aimed at increasing the environmental support for health promotion activities relating to farmers' skin cancer prevention and detection. These include a seminar for rural primary care physicians and public health nurses to increase knowledge and skills relating to conducting clinical skin exams; programs for agricultural extension agents, cotton scouts, and 4-H groups to provide opportunities to learn more about and practice sun safety; and a feed and seed store campaign.
Keywords
Agricultural-industry; Agricultural-workers; Agriculture; Cancer; Skin-cancer; Education; Behavior; Farmers; Disease-prevention; Environmental-factors; Public-health; Health-programs; Health-services; Health-care; Teaching; Risk-analysis
Contact
Roxanne Parrott, 127 Terrell Hall, Department of Speech Communication, University of Georgia, Athens, GA 30602-1725
Publication Date
19961201
Document Type
Journal Article
Email Address
rparrott@uga.cc.uga.edu
Funding Amount
501243
Funding Type
Cooperative Agreement
Fiscal Year
1997
NTIS Accession No.
NTIS Price
Identifying No.
Cooperative-Agreement-Number-U03-CCU-410103
ISSN
0890-765X
NIOSH Division
DSHEFS
Source Name
The Journal of Rural Health
State
GA; OH
Performing Organization
Georgia Department of Human Resources, Atlanta, Georgia
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