Solutions for engaging businesses and their employees in research studies.
Wallin-J; Considine-K; Nigam-JAS
Newsl Soc Occup Health Psychol 2009 Oct; 7:2-3
A sizeable body of literature exists on conducting health-behavior surveys. Yet, this article makes a unique contribution to the literature by describing the combined challenge of conducting interviews with individuals and recruiting participants through businesses. Based on our experience with this study, we recommend the following: (1) Allow sufficient time at all business recruitment stages. It can take months for a POC to navigate all the necessary channels to gain approval for the organization's participation. (2) Business recruiters need to be experienced in order to move past gatekeepers, automated systems, and call screening devices. Household surveys are often pretested before the main study is implemented. Businesses should not be treated any differently. (3) Plan for a pilot study to test your procedures and inform data collection in your main study. (4) Offer businesses and participants more than one avenue to participate (i.e., on-site/in-person recruiting meetings, contact through the web or distributed hard copies of study materials).
Surveillance-programs; Epidemiology; Statistical-analysis; Questionnaires
Newsletter of the Society for Occupational Health Psychology