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Use of health communication and social marketing principles in planning occupational safety and health interventions.

Authors
Sublet-VH; Lum-MR
Source
Soc Mark Q 2008 Dec; 14(4):45-70
NIOSHTIC No.
20034900
Abstract
This study reviewed health communication and social marketing designs used in occupational safety and health interventions over the last 15 years in the United States. After an extensive literature review, 50 studies were identified that self-reported use of health communication and/or social marketing principles and practices to design occupational safety interventions. Nineteen of these studies were selected for analysis based on the following factors: the inclusion of a behavioral theory, strong study design, an intervention was conducted, and an evaluation was completed. Results indicated that all of the interventions met the criteria to be classified as a health communication intervention, but none met the complete criteria to be considered a true social marketing intervention. Limitations in the evaluation designs made it difficult to assess the impact of these interventions; however, results suggest that health communication principles have been applied widely, while social marketing techniques are poorly understood and underutilized in planning occupational safety programs.
Keywords
Health-communication; Social-marketing; Behavior-patterns; Occupational-safety-programs
Publication Date
20081201
Document Type
Journal Article
Fiscal Year
2009
NTIS Accession No.
NTIS Price
Issue of Publication
4
ISSN
1524-5004
NIOSH Division
OD
Source Name
Social Marketing Quarterly
State
DC
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