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A case study in applied social marketing: developing an occupational safety and health product.

Authors
Scott-DF
Source
Soc Mark Q 2008 Dec; 14(4):89-98
NIOSHTIC No.
20034897
Abstract
This case study provides an example of how social marketing was applied to meet the needs of business customers. Federal regulations require that all companies develop a written program to track hazardous chemicals at their sites. The HazComWriter, created by the National Institute for Occupational Safety and Health (NIOSH), is a software tool designed to help companies prepare their required Hazard Communications (HazCom) written plan and list all hazardous chemicals at the company's worksite. The social marketing goal was to provide a product for small- to medium-sized companies to use for federal HazCom rule compliance. The HazComWriter is a direct NIOSH response to customer and stakeholder needs (including the Mine Safety and Health Administration, the mining community, and Occupational Safety and Health Administration-regulated companies). Corrigendum: http://smq.sagepub.com/content/15/1/111.citation
Keywords
Computer-software; Hazardous-materials; Information-processing; Information-systems; Occupational-hazards; Hazards; Chemical-properties; Health-hazards
Publication Date
20081201
Document Type
Journal Article
Fiscal Year
2009
NTIS Accession No.
NTIS Price
Issue of Publication
4
ISSN
1524-5004
NIOSH Division
SRL
Priority Area
Mining
Source Name
Social Marketing Quarterly
State
WA
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