Health promotion and injury prevention campaigns are familiar features in many workplaces and can play an important role in increasing compliance with safety recommendations. However, there has been surprisingly little systematic research investigating which communication elements and methods will optimize the impact of an occupational safety message. This presentation will discuss the efforts of the NIOSH Health Communications Research Branch to implement a systematic program of research in this area. This presentation will provide a primer for those unfamiliar with the area of Health Communications Research. An overview of the applicable models of persuasion and behavior change will be presented, as well as a discussion of their translation from the laboratory to the field. Finally, the NIOSH "Standard Model", a synthesis of elements from two of the leading theories of persuasion and attitude change will be discussed.
Best Practices in Occupational Safety and Health, Education, Training, and Communication: Ideas That Sizzle, 6th International Conference, Scientific Committee on Education and Training in Occupational Health, ICOH, In Cooperation with The International Communication Network, ICOH, Baltimore, Maryland, USA, October 28-30, 2002