Skip directly to search Skip directly to A to Z list Skip directly to page options Skip directly to site content

NIOSHTIC-2 Publications Search

Search Results

Workshop: Marketing Strategy for Clinic Services.

Authors
Angermeier-I
Source
NIOSH 1977 Aug:105-108
Link
NIOSHTIC No.
00074770
Abstract
Marketing strategy for clinic occupational health services is considered. Four major areas are considered in this paper. First, the area of advertisement of health care. The need is stressed for the health care industry itself to begin direct advertising of its aims and services. Secondly, the fact that the integrity of the health care industry as viewed by the consumer as extremely low is discussed. Thirdly, the possibility of competition in the health care industry is addressed. Fourthly, the organization of the major institutions in the health care system to deliver occupational medicine, especially to small businesses is considered. (Contract No 210-77-0135)
Keywords
NIOSH-Contract; Contract-210-77-0135; Worker-health; Industrial-medicine; Medical-personnel; Health-care-personnel; Health-science-personnel; Health-care-facilities;
Publication Date
19770801
Funding Type
Contract;
Fiscal Year
1977
NTIS Accession No.
NTIS Price
Identifying No.
Contract-210-77-0135
NIOSH Division
DTS;
Source Name
Development of Clinic-Based Occupational Safety and Health Programs For Small Businesses, Division of Technical Services, NIOSH, Cincinnati, Ohio
State
OH;
TOP