Take Charge. Take the Test.
This year, in conjunction with National Women and Girls HIV/AIDS Awareness Day, CDC launches Take Charge. Take the Test – the latest HIV testing and awareness campaign from Act Against AIDS. This campaign reminds African American women that they have the power to take charge of their health and protect themselves against HIV. Campaign components will include radio, billboard and transit advertising; a website and community outreach efforts in ten U.S. metro areas where African American women are hard hit by HIV.
African American women are far more heavily affected by HIV and AIDS than women of any other race or ethnicity in the U.S. Black women become infected at a rate 15 times higher than white women, and nearly one in 30 black women will become infected with HIV in her lifetime.
Resources for Take Charge. Take the Test:
- Press Release: New CDC Campaign Aims to Stem HIV Crisis Among Black Women
- Backgrounder: African American Women Claiming Their Power in Fight Against HIV
- First Person Account: One HIV Positive Woman’s Story
- Downloadable Graphics
- Campaign Website: hivtest.org/takecharge/
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