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2010 NCHHSTP Metrics Dashboard

Sexually Transmitted Diseases (STD)

Site Metrics

http://www.cdc.gov/std/
Range: Jan 2010 - Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 35,558,826 page views to the site
  • Visitors spent an average of  5.9 minutes on the site
  •  91% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 9%  was from within CDC.gov

Sexually Transmitted Diseases Respondent Profile*

*Note: The date range for this data set is from September 22, 2010 to December 31, 2010.
Range: Sept. 22, 2010 - Dec. 31, 2010, N=1,790
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 83
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary

STD User Roles Pie Graph

Age:

  • 20-34 (33%)
  • 35-49 (28%)
  • 50-64 (23%)

Gender:

  • Female (67%)
  • Male (31%)

Education:

  • Advanced degree (31%)
  • College degree (31%)
  • Some college (21%)

Frequency of visits:

  • First time (38%)
  • Couple of times a year (21%)
  • Monthly (18%)
  • Weekly (16%)

Reason for visit:

  • Health information for work (33%)
  • Health information for myself (28%)
  • Other – generally school related (19%)
  • Health information for patient or client (10%)

Type of information they were looking for:

  • Sexually transmitted diseases (51%)
  • Diseases and conditions (14%)
  • Data and statistics (13%)
  • Disease prevention (8%)

How they found site:

  • Search engine (57%)
  • Other – CDC awareness (13%)
  • Referral links from other sites (11%)

Activities after using site:

  • Talk to friend or family about topic (39%)
  • Additional research online (37%)
  • Print and share (36%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (71%)

Most common changes:

  • Be more aware, cautious (30%)
  • Reduce risky sexual behavior (26%)
  • Get tested (13%)
  • Change diet, eating or exercise (13%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (53%)
  • Send text messages via mobile phone (53%)
  • Watch videos on a websites (46%)
  • Participate in online social network (46%)
  • Use personalized web pages (34%)
  • Browse websites using mobile device (33%)
  • Browse through photo galleries (33%)

Viewed CDC website on mobile phone:

  • Yes (7%)
  • No (93%)
 
Contact Us:
  • Centers for Disease Control and Prevention
    1600 Clifton Road
    Atlanta, GA
    30329-4027 USA
  • 800-CDC-INFO
    (800-232-4636)
    TTY: (888) 232-6348
  • Contact CDC–INFO

The NCHHSTP Atlas is an interactive tool that provides CDC an effective way to disseminate HIV, Viral Hepatitis, STD and TB data, while allowing users to observe trends and patterns by creating detailed reports, maps, and other graphics. Find out more! http://www.cdc.gov/nchhstp/atlas/


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