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2010 NCHHSTP Metrics Dashboard

HIV/AIDS

Site Metrics

http://www.cdc.gov/hiv/
Range: Jan 2010 - Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 8,491,866 page views to the site
  • Visitors spent an average of  5.1 minutes on the site
  •  76% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 24%  was from within CDC.gov

HIV/AIDS Respondent Profile

Range: Jan 2010 - Dec 2010, N=1,144
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 78
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary

HIV/AIDS User Roles Pie Graph

Age:

  • 35-49 (32%)
  • 50-64 (30%)
  • 20-34 (30%)

Gender:

  • Male (29%)
  • Female (68%)

Education:

  • Advanced degree (44%)
  • College degree (36%)
  • Some college (14%)

Frequency of visits:

  • Monthly (29%)
  • Couple of times a year (24%)
  • Weekly (23%)
  • First time (16%)

Reason for visit:

  • Health information for work (54%)
  • Other – generally school related (27%)

Type of information they were looking for:

  • Data and statistics (38%)
  • Sexually transmitted diseases (14%)
  • Diseases and conditions (9%)
  • Disease prevention (9%)
  • Professional training/education materials (7%)
  • Other – generally HIV/AIDS info (7%)

How they found site:

  • Search engine (46%)
  • Other – CDC awareness, school (16%)
  • Word of mouth (11%)
  • Bookmark (11%)

Activities after using site:

  • Additional research online (49%)
  • Print and share (42%)
  • Talk to friend or family about topic (31%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (58%)

Most common changes:

  • Be more aware, cautious (36%)
  • Reduce risky behavior (19%)
  • Change diet, eating or exercise (18%)
  • Get tested (8%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (56%)
  • Send text messages via mobile phone (56%)
  • Watch videos on a website (52%)
  • Participate in online social network (50%)
  • Sign up to receive emails from a website (38%)
  • Browse through photo galleries (36%)
  • Use personalized web pages (35%)
  • Browse websites on phone/mobile device (34%)
  • Read blogs or Wikis (30%)

Viewed CDC website on mobile phone:

  • Yes (8%)
  • No (92%)
 
Contact Us:
  • Centers for Disease Control and Prevention
    1600 Clifton Road
    Atlanta, GA
    30329-4027 USA
  • 800-CDC-INFO
    (800-232-4636)
    TTY: (888) 232-6348
  • Contact CDC–INFO

The NCHHSTP Atlas is an interactive tool that provides CDC an effective way to disseminate HIV, Viral Hepatitis, STD and TB data, while allowing users to observe trends and patterns by creating detailed reports, maps, and other graphics. Find out more! http://www.cdc.gov/nchhstp/atlas/


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