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2009 NCHHSTP Metrics Dashboard

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Tuberculosis

Site Metrics

http://www.cdc.gov/tb/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

Overview

  • 4,816,821 page views of the site
  • Visitors spent an average of 4.6 minutes on the site
  • 58% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 42% was from within the CDC.gov site

Tuberculosis Audience Profile

Range: July 2009 – March 2010, N=1221
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 83
(CDC.gov site Customer Satisfaction Score was 80)

Audience Profile Summary

Tuberculosis User Roles Pie Graph
  • Age:
    • 20-34 (21%)
    • 35-49 (33%)
    • 50-64 (41%)
  • Education Level: Majority of users (84%) are college-educated
    • 41% have advanced degrees and 43% have college degrees
  • Gender:
    • 77% female, 21% male (2% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for 'health information for work' (62%)
  • Type of information:
    • Diseases and conditions (24%)
    • Professional training/education materials (16%)
    • Disease prevention (11%)
  • Activities after using site:
    • Print the information and share it (49%)
    • Do additional research online (40%)
    • Talk to a friend or family member about the topic (24%)
    • Bookmark this page for later use (20%)
  • Behavior changes based on experience with site:
    • 60% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 40% would be more aware, cautious
      • 17% would change diet, eating or exercise habits
 
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The NCHHSTP Atlas is an interactive tool that provides CDC an effective way to disseminate HIV, Viral Hepatitis, STD and TB data, while allowing users to observe trends and patterns by creating detailed reports, maps, and other graphics. Find out more! http://www.cdc.gov/nchhstp/atlas/

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