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2009 NCHHSTP Metrics Dashboard

Sexually Transmitted Diseases (STD)

Site Metrics

http://www.cdc.gov/std/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

Overview

  • 37,392,807 page views of the site
  • Visitors spent an average of 5.7 minutes on the site
  • 89% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 11% was from within the CDC.gov site

Most Popular Pages

#5 Most Popular Page: Enfermedades de Transmisión Sexual
#5 Most Popular Page: Enfermedades de Transmisión Sexual
Rank
Page Title
Page Views
1 STD Facts - Genital Herpes 3,059,827
2 STD Facts - Human papillomavirus (HPV) 2,812,800
3 Sexually Transmitted Diseases - Information from CDC 2,760,926
4 STD Facts - Chlamydia 2,485,893
5 Enfermedades de Transmisión Sexual 2,226,797
6 HPV - STD information from CDC 1,456,673
7 Genital Herpes - STD information from CDC 1,381,051
8 STD Facts - Gonorrhea 1,365,306
9 STD Facts - Syphilis 1,250,921
10 Chlamydia - STD information from CDC 1,249,661

Most Popular Downloads

#1 Most Popular Download: Sexually Transmitted Diseases Treatment Guidelines, 2006
#1 Most Popular Download: Sexually Transmitted Diseases Treatment Guidelines, 2006
Rank
Download Title
Page Views
1 MMWR Report: Sexually Transmitted Diseases Treatment Guidelines, 2006 29,583
2 Chlamydia Fact Sheet 21,181
3 Herpes Fact Sheet 19,507
4 Male Chlamydia Screening Consultation 17,416
5 HPV Fact Sheet 13,866
6 Gonorrhea Fact Sheet 13,845
7 HPV Fact Sheet 11,354
8 Sexually Transmitted Disease Surveillance 2007 10,314
9 Herpes Fact Sheet 10,286
10 Syphilis Fact Sheet 9,472

Audience Profile for Sexually Transmitted Diseases Surveillance Report, 2007 and 2008

http://www.cdc.gov/std/stats08/main.htm, http://www.cdc.gov/std/stats07/main.htm
Range: July 2009 – March 2010, N=335
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 78
(CDC.gov site Customer Satisfaction Score was 80)

Audience Profile Summary

STD User Roles Pie Graph
  • Age: The breakdown of age is evenly distributed between
    • 20-34 (32%)
    • 35-49 (29%)
    • 50-64 (30%)
  • Education Level:
    • Majority of users (83%) are college-educated
    • 51% have advanced degrees and 32% have college degrees
  • Gender:
    • 74% female, 25% male (1% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (55%)
  • Type of information:
    • Data and statistics (46%)
    • Sexually transmitted diseases (36%)
  • Activities after using site:
    • Print the information and share it (47%)
    • Do additional research online (46%)
    • Bookmark this page for later use (29%)
    • Talk to a friend or family member about the topic (29%)
  • Behavior changes based on experience with site:
    • 51% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 29% would be more aware, cautious
      • 18% would change diet, eating or exercise habits
      • 17% would reduce risky sexual behavior
 
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    Atlanta, GA
    30329-4027 USA
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  • Contact CDC–INFO

The NCHHSTP Atlas is an interactive tool that provides CDC an effective way to disseminate HIV, Viral Hepatitis, STD and TB data, while allowing users to observe trends and patterns by creating detailed reports, maps, and other graphics. Find out more! http://www.cdc.gov/nchhstp/atlas/


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