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2009 NCHHSTP Metrics Dashboard

HIV/AIDS

Site Metrics

http://www.cdc.gov/hiv/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

Overview

  • 10,423,962 page views of the site
  • Visitors spent an average of 4.4 minutes on the site
  • 70% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 30% was from within the CDC.gov site

Most Popular Downloads

#1 Most Popular Download: HIVAIDS Surveillance Report
#1 Most Popular Download: HIVAIDS Surveillance Report
Rank
Download Title
Page Views
1 HIV/AIDS Surveillance Report 13,074
2 A Rapid Review of Rapid HIV Antibody Tests 11,705
3 HIV and Its Transmission 9,336
4 Oral Sex and HIV Risk 9,127
5 HIV/AIDS in the United States 8,448
6 HIV/AIDS among African Americans 7,036
7 HIV Prevention Projects for Community-Based Organizations 5,296
8 HIV/AIDS among Women 5,050
9 HIV/AIDS among Youth 5,017
10 STD and HIV Fact Sheet 4,485

HIV/AIDS Audience Profile

Range: July 2009 – March 2010, N=188
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 77
(CDC.gov site Customer Satisfaction Score was 80)

Audience Profile Summary

HIV/AIDS User Roles Pie Graph
  • Age: The breakdown of age is evenly distributed between
    • 20-34 (30%)
    • 35-49 (32%)
    • 50-64 (30%)
  • Education Level: Majority of users (77%) are college-educated
    • 43% have advanced degrees and 34% have college degrees
  • Gender:
    • 72% female, 25% male (3% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (54%)
  • Type of information:
    • Data and statistics (37%)
    • Sexually transmitted diseases (20%)
  • Activities after using site:
    • Do additional research online (49%)
    • Print the information and share it (47%)
    • Talk to a friend or family member about the topic (29%)
    • Bookmark this page for later use (27%)
  • Behavior changes based on experience with site:
    • 51% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 28% would be more aware, cautious
      • 26% would reduce risky sexual behavior
 
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The NCHHSTP Atlas is an interactive tool that provides CDC an effective way to disseminate HIV, Viral Hepatitis, STD and TB data, while allowing users to observe trends and patterns by creating detailed reports, maps, and other graphics. Find out more! http://www.cdc.gov/nchhstp/atlas/


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