Conference attendees discuss health communication topics from flu to nutrition.
To Advance Science
The purpose of this track is to share new concepts and knowledge that would influence theory-based and evidence-based practice of health communication and marketing. This track invites papers that present original research, findings from pilot studies, and results of comprehensive evaluations of health communication and marketing campaigns and programs. Works discussing emerging trends, new theories, theoretical refinements or theoretical applications, and new conceptual models that can contribute to the success of health communication and marketing programs are welcomed. Submission to this track should be based on rigorous analysis of data and/or extant literature.
To Explore Innovative Communication Tools and Technologies
The purpose of this track is to share new ideas about the use of internet and new communication technologies (e.g., digital productions such as podcasts and video games, social media, SMS texting) in health communication and marketing programs. Abstracts in this track should focus on emerging trends in and the development and application of new communication tools and technologies in health communication and marketing programs. Presentations that are data-driven and that help participants understand and leverage innovations to improve health communication, marketing, and media programs are encouraged.
To Improve Practice
The purpose of this track is to share insights into evidence-based programs that successfully translate knowledge into health communication and marketing practice. This track invites submissions that contribute to the better practice of health communication and marketing by presenting lessons learned, scalable model programs, or on improving the process by which health communication and marketing programs are managed. Presentations of model campaigns should focus on implementation details, contextual information for where the program was successful, and strong evidence for effectiveness. Abstracts on processes should focus on key elements such as program development, implementation, and evaluation.
To Bridge Divides
The purpose of this track is to share health communication and marketing discoveries and strategies to enhance effectively reaching underserved populations and promote reduction of health disparities. This track invites submissions concerning research findings, best practices, and emerging trends that address health information dissemination to “hard-to-reach” and vulnerable populations, that identify and describe health disparities, and that provide examples of models and programs that promote health equity.
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