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2008 Conference Archive

Download conference program booklet [1.1 MB, 56 pages]

Tuesday, August 12, 2008

Time  
8:00 a.m. – 5:30 p.m. Registration
8:00 a.m. – 11:30 p.m. Workshops
Crisis and Risk Communication
(Grand Ballroom A)

Designing Health Literate Marketing Products and Service
(Grand Ballroom C)

Social Media for Social Marketers
(Grand Ballroom B)
12:30 p.m. – 1:45 p.m. Opening Remarks

Jay Bernhardt, PhD, MPH
Director
National Center for Health Information and Services
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Opening Plenary Presentation

The Wisdom of Crowds:
The Theory and Practices of Collective Intelligence
Mr. James Surowiecki
Author, Wisdom of Crowds
Financial Columnist, The New Yorker
1:45 p.m. – 2:15  p.m. Break
2:15 p.m. – 3:45 p.m. Concurrent Breakout Sessions
(See track session listing for details)
5:45 p.m. – 6:30 p.m. Poster Session I
6:00 p.m. – 7:30 p.m. Reception

Wednesday, August 13, 2008

7:30 a.m. – 8:45 a.m. Continental Breakfast
7:45 a.m. – 8:30 a.m. Roundtable Discussions
8:45 a.m. – 9:45 a.m. Keynote Presentations

Introduction of Speaker

Tim Church
President
National Public Health Information Coalition

Health and Wellness: Ageless Generation
J. Walker Smith, PhD
President
Yankelovich, Inc.
9:45 a.m. – 10:15 a.m. Break
10:15 a.m. – 11:45 a.m. Concurrent Breakout Sessions
(See track session listing for details)
11:45 a.m.– 1:15 p.m. Lunch
1:15 p.m. – 2:45 p.m. Concurrent Breakout Sessions
(See track session listing for details)
2:45 p.m. – 3:30 p.m. Break/Poster Session II
3:30 p.m. – 5:00 p.m. Concurrent Breakout Sessions
(See track session listing for details)
6:00 p.m. Special Conference Event:
Atlanta Braves vs. Chicago Cubs at Turner Field

Thursday, August 14, 2008

7:00 a.m. – 8:00 a.m. Continental Breakfast
8:00 a.m. – 9:30 a.m. Concurrent Breakout Sessions
(See track session listing for details)
9:30 a.m.– 9:45 a.m. Break
9:45 a.m. – 11:45 a.m. Concurrent Breakout Sessions
(See track session listing for details)
11:45 a.m. – 12:45 p.m. Closing Plenary
Engaging the Global Community - Delivering the Promise of Prevention
Sandra Thurman
President and CEO
International AIDS Trust

Download conference program booklet [1.1 MB, 56 pages]

Track I: Innovations in Health Communication, Marketing and Media

This track will include research findings, theoretical developments, and best practices and methods regarding new technologies, partnership models, tools, evaluations methods, and emerging health communication, marketing, and media trends.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
A) Virtual Worlds and Interactive Simulation Technology: Enhancing the Delivery of Public Health Messages (Grand Ballroom A)
B) New Frontiers in Message Design Theory (International Ballroom B)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
Innovative Campaigns Targeting Youth Audiences (Grand Ballroom A)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
A) Interactive Health Games and Emerging Technologies: Effectiveness, Evaluation, and the Future (Grand Ballroom A)
B) Social Networks and Online Resources for Public Health Professionals
(International Ballroom B)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
Empowering Patients through Health Related Social Networks (Grand Ballroom A)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
Peer-to-Peer Communications (Grand Ballroom A)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
A) Evaluation and Web Metrics: Tracking Trends and Progress on the Internet (Grand Ballroom A)
B) New Technologies in Health Communication Campaigns (International Ballroom B)
C) Innovative and Effective Tools for Building Healthy Communities (Grand Ballroom B)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Going Mobile for Public Health (Grand Ballroom A)

Track II: Reducing Health Disparities

This track will include research and evaluation findings, theoretical developments, best practices and methods for using partnerships, health communication, marketing and media to reduce health disparities across racial, ethnic and socioeconomic groups. Topics addressing effectively providing information and interventions to "hard-to-reach" and "vulnerable" populations will be included.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Evaluating Media Interventions: Documenting Impact to Reduce Health Disparities
(Grand Ballroom B)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
Reaching and Influencing Disparate Communities: Communicating about HIV/AIDS
(Grand Ballroom B
)
Understanding the Culture of Poverty to Enhance Health Communication/Marketing Interventions (International Ballroom D/E)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Developing Educational Interventions for Reducing Health Disparities among Asians, Asian Americans, and Pacific Islanders
(Grand Ballroom B)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
Industry Perspectives on Reaching Priority Populations (Grand Ballroom B)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
Communicating Effectively to Low-Income and Low-Literacy Health Information Consumers (Grand Ballroom B)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
Examining Health Information Resources to Reduce Cancer Disparities 
(International Ballroom C)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Increasing Reach and Impact to Vulnerable Populations: Effective Marketing and Communication Campaign Planning and Dissemination (Grand Ballroom B)

Track III: Dissemination of Public Health Programs and Information

This track will include research and evaluation findings, theoretical developments, best practices and methods focusing on strategies, partnerships and distribution channels to effectively deliver public health information and programs as well as approaches to scaling health communication, marketing and media campaigns and programs.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Getting the Message: Analyzing and Understanding Media Coverage and Messaging to Improve Public Health (Grand Ballroom C)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
A) Calories, Colons, and Cancer Vaccines: Using Media Campaigns to Influence Health Behavior
(Grand Ballroom C)
B) From Nutrition to Hepatitis B: Making a Difference through Branded Campaigns
(International Ballroom C)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Getting the Right Message to Your Audience: The Right Way to Change Behavior
(Grand Ballroom C)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
A) Social Marketing Campaign Development (Grand Ballroom C)
B) Communicating the Potential Threat of Potential Climate Change: A Practical "How To" Session (International Ballroom C)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
A) From Practice to Performance: Communication Toolkits That Work (Grand Ballroom C)
B) Maximizing Evaluation: Plan on It! (International Ballroom B)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
The Road to Dissemination: Toolkit Development "Have To's" (Grand Ballroom C)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Using Partnerships as a Dissemination Channel (Grand Ballroom C)

Track IV: Engaging the Public to Adopt Healthy Behaviors

This track will include research and evaluation findings theoretical developments, best practices and methods for evaluation towards understanding different audiences and engaging individuals to adopt behaviors that improve their health and the health of their communities.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Innovative Approaches to Maximize Reach and Frequency in Health Promotion Campaigns (International Ballroom A)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
A) Building Partnerships: Tools to Enhance Program Effectiveness (International Ballroom A)
B) Applying Emerging Theories to Engage the Public(International Ballroom B)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Building Our Understanding of Health Messages Targeting Women (International Ballroom A)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
A) Health Marketing Strategies: Segmentation, Tailoring, and Targeting
(International Ballroom A)
B) Health Campaigns: Impacts on Awareness, Attitudes, Knowledge, and Behavior
(International Ballroom B)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
A) International Health Promotion Campaigns: Building Awareness and Knowledge about Infectious Diseases (International Ballroom A)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
Building and Sustaining Support for Health Promotion Campaigns (International Ballroom A)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
A) Evidence-based Strategies to Strengthen Partnerships and Organizations
(International Ballroom A)
B) Examining the Uses and Effects of Health Messages
(International Ballroom B)

The 2008 National Conference on Health Communication, Marketing and Media featured the following prominent speakers:

  • James Surowiecki
  • J. Walker Smith
  • Jack Wakshlag
  • Sandra Thurman

Tuesday, August 12

Photo: James SurowieckiJames Surowiecki is a foremost authority on how to harness the collective wisdom of your organization. He has written a well-received book on the theory and practice of collective intelligence, the New York Times' bestseller The Wisdom of Crowds In The Wisdom of Crowds, Surowieckidescribes systematic ways to organize and aggregate the intelligence available in your organization in order to arrive at superior decisions—often better than those that even the smartest individual, no matter how expert, would make. He also offers insights into the group dynamics that often lead organizations astray. Surowiecki writes a twice-monthly financial column for The New Yorker that is typically pegged to current events and incorporates the kind of insights from economics, sociology, and business history that make The Wisdom of Crowds so valuable. He has written for a broad range of other publications on a wide variety of topics. His work has appeared in The New York Times Magazine, Wired, and The Wall Street Journal and other major publications. He wrote "The Bottom Line" column for New York magazine, and was a contributing editor at Fortune.

Wednesday, August 13

Photo: J. Walker Smith J. Walker Smith is President of Yankelovich, Inc., a leading marketing services and research company specializing in database marketing solutions and consumer lifestyles trends. Dr. Smith is a recognized authority on marketplace trends and consumer buying motivations.

Described by Fortune magazine as "one of America's leading analysts on consumer trends," Walker is a much-sought-after speaker and authority on social trends in America whose quotable insights appear regularly in the national media and business press. He is the co-author of four books including the recently published, Generation Ageless, about aging Baby Boomers, Rocking The Ages: The Yankelovich Report on Generational Marketing, and Life is Not Work, Work is Not Life: Simple Reminders for Finding Balance in a 24-7 World, selected by the Wall Street Journal as one of the ten best work-life books of 2001. Walker and his wife Joy make their home in Atlanta.

Photo: Jack WakshlagJack Wakshlag, chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.), is among the leading research and performance analysts in media today. His portfolio includes all research supporting the company’s strategic development, marketing, distribution and ad sales. In addition, he is responsible for research supporting Turner initiatives in innovation, online metrics and new delivery platforms.

Before joining TBS, Wakshag was executive vice president and head of research for The WB television network, director of research for TBS New Media and Television Stations and director of primary research for TBS Television Stations.

Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. The author of numerous articles and textbook chapters, Wakshlag serves on the Board of Directors of The Advertising Research Foundation, is a member of the CTAM Research Committee and is a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 twice, Wakshlag is a frequently quoted source and presenter at industry events.

Thursday, August 14

Photo: Sandra ThurmanSandra Thurman is the President of the International AIDS Trust (IAT), a nonprofit organization dedicated to policy and leadership development in the global effort to combat HIV/AIDS. Under her leadership, IAT created the first AIDS Leadership Programs for Heads of State, Parliamentarians, and women leaders from around the world. From its inception, IAT has worked closely with its founding co-chairs, Former President Bill Clinton, Former President Nelson Mandela to support the active involvement of leaders in all sectors in the fight against HIV/AIDS.

From 1997-2001 Ms. Thurman served as the Director of the Office of National AIDS Policy (ONAP) at the White House and was appointed by President Clinton to serve as the first Presidential Envoy for AIDS Cooperation. During her tenure in the White House expanded the portfolio of ONAP to include international AIDS programs. Ms. Thurman led the efforts to triple funding for the US government’s international HIV/AIDS programs, and double funding for domestic HIV/AIDS programs increasing total US spending on HIV/AIDS prevention, care and treatment programs to over $10 billion annually.

Ms. Thurman has served on the boards of a variety of nonprofit organizations including the March of Dimes, National Kidney Foundation, Atlanta Ballet, National Episcopal AIDS Coalition and the Elizabeth Glazer Pediatric AIDS Foundation. Ms. Thurman currently serves as the Director for the Interfaith Health Program at Emory University’s Rollins School of Public Health.

Opening Plenary, August 12, 2008

James SurowieckiThe Wisdom of Crowds: Tapping the Collective Intelligence of Your Organization

James Surowiecki
Author, Wisdom of Crowds
Financial Columnist, The New Yorker

Plenary Presentation, August 13, 2008

Jack Wakshlag, PhDToday’s Media Consumer: Separating Fact From Fiction

Jack Wakshlag, PhD
Chief Research Officer, Turner Broadcasting Systems, Inc.

Living Well, J. Walker Smith, PhDDoing More. A Yankelovich Monitor Perspective to Making Health Communications Work

J. Walker Smith, PhD
President, Yankelovich, Inc.

Day 3: August 14, 2008

Sandra ThurmanEngaging the Global Community—Delivering the Promise of Prevention

Sandra Thurman
President and CEO, International AIDS Trust

  • Page last reviewed: February 23, 2011
  • Page last updated: February 23, 2011
  • Content source:
    • Office of the Associate Director for Communication, Division of News and Electronic Media
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