Social Marketing
Nutrition and Physical Activity


Scenario 34


"I'm thrilled to tell you that our grant application was a success and we're approved to begin implementing our program. We start tomorrow.

It was a lot of work and there were plenty of hurdles to get through, but I think it was all worthwhile. Dan's advice was invaluable and Bob sure has changed…"

Bob Lee
"You know, I was hesitant about this whole thing in the beginning, but now I see how valuable it is to understand our audience. I was amazed that their opinions were so different from mine. The program we ended up developing is nothing like what I envisioned when we started but I wouldn't do it any other way now that I see how social marketing works."


"It looks like Tiffany and I will be busy working on the evaluation, monitoring feedback, and making improvements in the program.

Thank you so much for all your help through this process. Good luck using social marking to plan YOUR interventions."