Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Develop Program Budget

photo of a calculator If your budget looks too small to accomplish all you have planned, explore other options for funding. Many foundations and other funding agencies are impressed if you approach them with a well-thought out plan that includes formative research to back up decisions. If your budget is broken down by activity, then a funding agency can come in to provide money for the activities that they are particularly interested in. This is also a good time to reassess partners. Are you missing an opportunity to engage a group who has resources you need?

If you cannot find additional funding for your program, and you can't complete it with your current resources, you'll need to scale back in some way. Try limiting the number of people you're trying to reach, decreasing the number of objectives you need to meet, or lowering your expectations. If this happens, be sure to go back to your logic model and adjust accordingly.