Social Marketing
Nutrition and Physical Activity


Implementing in Phases

photo of a woman taking notesThe benefit of doing a program in phases is that it gives you a chance to conduct process evaluation early without overwhelming yourself with too many things at once. You are then able to respond to feedback and make adjustments to improve the program.

You may also consider doing a pilot program. A pilot program would simply be a scaled-down version of you full program. Piloting a program offers many of the same benefits of offering a program in phases

  • A chance to see how the process works.
  • Ability to get early feedback from participants.
  • Ability to make changes before implementing on a wide scale.