Implementing in Phases
Once you have developed your program, an evaluation plan, a budget, and a
timeline, you may realize that you have overestimated what you are able to do
with one program. You may want to consider implementing your plan in steps or
phases so that you are able to concentrate on one piece at a time.
For example, if your target audience is made up of three distinct segments, the
first phase of your program could be targeted to one segment. Each additional
phase could then target a different audience segment. Or, you may wish to start
your program in a particular geographic location (one school, one neighborhood,
one county) and then add locations in subsequent phases. There are many ways to do a
social marketing program in phases; use anything that works in your situation.