Phase 6 is where you get to put all of your planning into action. In this
phase, you will implement both your intervention plan and your monitoring and
While there is probably a lot of work that you'll need to do to ensure that
implementation goes smoothly, there is less guidance in this module because what
you should do depends on the marketing strategy you designed and the
activities you developed. You will need to monitor
the implementation process and make adjustment to your plan as needed. If at all
possible, try to observe the program or intervention as it is going on. Is it
how you imagined? Can you observe any issues with implementation? If so, then
you should be positioned to correct them.
Keep notes on what you are learning as you move forward. This documentation
will help you when you report progress to a planning committee or stakeholders,
or could be useful for your evaluation.