Social Marketing
Nutrition and Physical Activity



Phase 6 is where you get to put all of your planning into action. In this phase, you will implement both your intervention plan and your monitoring and evaluation plan.

While there is probably a lot of work that you'll need to do to ensure that implementation goes smoothly, there is less guidance in this module because what you should do depends on the marketing strategy you designed and the activities you developed. You will need to monitor the implementation process and make adjustment to your plan as needed. If at all possible, try to observe the program or intervention as it is going on. Is it how you imagined? Can you observe any issues with implementation? If so, then you should be positioned to correct them.


Keep notes on what you are learning as you move forward. This documentation will help you when you report progress to a planning committee or stakeholders, or could be useful for your evaluation.