Social Marketing
Nutrition and Physical Activity


Scenario 33


"Well, it looks like our evaluation plan is coming together nicely. After the one bump with Bob and Tiffany, things went pretty smoothly. We heard from our stakeholders and now we've got an idea of what activities and outcomes we'd like to measure.

Tiffany is busy working on developing some survey questions to track our outcomes. We're also planning to do some informal interviews with our participants to get feedback about the things they like about the program and what they would like to see changed. And, Tiffany had the wonderful idea that we should probably also check in with people who AREN'T participating to see if there's anything we can do to reach them.

I think I can finally see the light at the end of the tunnel!"