Social Marketing
Nutrition and Physical Activity


Evaluation Purpose

Process Evaluation

photo of measuring cupsThe process evaluation can help you (a) monitor whether your intervention was implemented, (b) monitor if your intervention was implemented as intended, and (c) determine how and why certain things happened as they did.

Outcome and Impact Evaluation

Decide what outcomes you'd like to evaluate from your program. Generally, interventions directed at nutrition and physical activity-related behaviors are not able to track the long-term health benefits that may occur. You may need to assess proximal outcomes that you can use to make a case for impacting health, for example, amount of fruits and vegetables eaten or amount of physical activity performed by the target audience.