Social Marketing
Nutrition and Physical Activity


Learning Objectives

Upon completion of this module, you will be able to

  • List the six steps for evaluation.
  • Discuss how to engage stakeholders and why it's important (step 1).
  • Discuss the program plan and explain why it's important in evaluation (step 2).
  • Discuss what is meant by focusing the evaluation and explain the importance of determining the evaluation's purpose and identifying evaluation questions (step 3).
  • Explain how to gather credible evidence and what to gather it on (step 4).
  • Discuss options for evaluating the 4 P's (step 4).
  • Explain what it means to justify conclusions (step 5).
  • Discuss use of the evaluation results and the importance of sharing results (step 6).