Social Marketing
Nutrition and Physical Activity

CDC

Introduction

Phase 5 of the social marketing planning process involves developing a plan for evaluating the intervention. Work done in phase 5 should be coordinated with phase 4. You will likely be designing both the intervention activities and the evaluation plan at the same time.

It is important to have an evaluator on board throughout your planning process so they are familiar with your plans and so they can advise you about how your decisions will impact your evaluation.

TipTip

If you are looking for an evaluator, look for someone with specific training in program evaluation and a variety of research methods. Be aware, not everyone who has been trained in research methods has been trained in program evaluation.