Social Marketing
Nutrition and Physical Activity


Step 4: Gather Credible Evidence

photo of a boy watching TVThe next step in your program evaluation is to gather credible evidence. Here is where you will develop a data collection plan to answer your evaluation questions. The process for this step is similar to the data collection that you do in phase 2, formative research. You will need to identify

  • Who will answer questions.
  • Method for answering.
  • Data source.
  • Evaluation design.
  • Logistics.