Social Marketing
Nutrition and Physical Activity


Step 3: Focus the Evaluation

Identify Evaluation Questions

Once you have determined the purpose of your evaluation, identify the evaluation questions you need to answer. You can think about evaluation questions similar to how you developed research questions in phase 2. Like research questions, evaluation questions are broad. They are not the specific questions or items that might appear on a survey or interview guide. However, research questions helped you identify information you need for program design, while evaluation questions are used for program implementation.