Step 2: Describe or Plan the Program
Step 2 of program evaluation is to describe or plan the program. This is the work that you complete in phases 1-4 of the
social marketing process. For example, in phases 1 and 2, you learn about your
audience and the environment. In phase 3, you determine what the behavioral and
intervention outcomes should be.
The components of a basic logic model include: influential factors, inputs, activities, outputs, initial outcomes, intermediate outcomes, long-term outcomes, and your program's goal.
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
Microsoft Word (DOC)
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
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