What to Pretest
- Overall activities and program ideas.
- Program logistics (including times, locations, how materials should be
- Messages and materials (Do they make sense? Do they communicate the
See the Materials Pretesting Guide in the Obesity Prevention Coordinators' Social
Marketing Guidebook for a list of pretesting questions. Even if you are
pretesting aspects of your program other than materials, these questions will
help you see how specific you should be.
Use the results from your pretesting actions to make changes. You will probably
want to include room in the budget and timeline for getting this type of
feedback, even after you start implementing.