Social Marketing
Nutrition and Physical Activity



What to Pretest

  • Overall activities and program ideas.
  • Program logistics (including times, locations, how materials should be distributed).
  • Messages and materials (Do they make sense? Do they communicate the right message?).

See the Materials Pretesting Guide in the Obesity Prevention Coordinators' Social Marketing Guidebook for a list of pretesting questions. Even if you are pretesting aspects of your program other than materials, these questions will help you see how specific you should be.

Use the results from your pretesting actions to make changes. You will probably want to include room in the budget and timeline for getting this type of feedback, even after you start implementing.