Social Marketing
Nutrition and Physical Activity



You should now be able to

  • Develop a detailed intervention design based on chosen strategies and audience research.
  • Identify partners needed to implement program and discuss how to work with them.
  • Analyze and list details that need to be accomplished to complete intervention activities.
  • Revise a logic model to include intervention activities and desired outcomes.
  • Define process and outcome objectives.
  • Discuss planning issues including budgets and program timeline.
  • Describe the importance of pre-testing and appropriate times to use it.

At the end of phase 4, you should be very clear about what your program components are and how you plan to implement them, how long it will take, and how much it will cost.