Social Marketing
Nutrition and Physical Activity


Scenario 31


"Well, the day care center where Bob's children go has a parents' group that meets occasionally. So Bob asked around and has identified several parents who are interested in helping. Through informal conversations, he's concluded that there are plenty of parents who don't have rules about television and it sounds like they would be willing to give us feedback on our program! We'll probably have to make some changes once we hear from them, but at least we have a way to get feedback now!

We have a draft timeline and budget, which we needed to do anyway for our re-application for the grant money we've been trying to get. Having that done should smooth the application process!"