Social Marketing
Nutrition and Physical Activity


Scenario 30


"We finally have a list of proposed activities. Now, we want to run some ideas by the target audience before we get too far along. Since we really don't have any money to do any kind of formal pretesting or another focus group, how do we reach our target audience again? We definitely can't hire Wellington Data to do anything else. Do you have any suggestions for ways to pretest our ideas for free?"