Social Marketing
Nutrition and Physical Activity


Scenario 29


"We have some new partners. I thought it was a little early to bring them on because we're hoping they can help us with implementation. But the planning team thought they could provide input into the program while we're still in the planning stage, which might help them feel ownership.

So we met this week and they had a lot of great ideas, although some are making me a little nervous – they didn't quite match up with our audience research. I don't want to criticize them though, we really need to keep good relationships with these partners. I have a feeling we may need them down the road. How should I handle this predicament?"