Social Marketing
Nutrition and Physical Activity


Revise Logic Model

There are many ways to organize a logic model and no particular method is necessarily best. Regardless of the method you choose or the terms you use, your logic model should include

  • Desired outcomes (both short- and long-term).
  • Activities that would lead to those outcomes.
  • How you expect that process to work.

This logic model will help in your plan for monitoring and evaluation which will be covered during phase 5. If you are bringing in new partners, the process of working out the logic model is a good way to get everyone on the same page and promote buy in. This will keep everyone focused on where you're going with the intervention and why.


Include all activities beyond just promotion in your logic model. Your logic model and objectives should reflect the path that you believe people will take towards behavior change and you should make sure all steps are included.