Social Marketing
Nutrition and Physical Activity


Develop Intervention Details

photo of two cooks workingThis step is where you map out the details necessary to bring your strategy to life. It may be easy to create a strategy and choose activities that sound fun and exiting, but it can be hard to turn those promises into reality. For example, if your strategy is to position a cooking class as "easy" and "convenient," you need to figure out how you will actually make it easy and convenient. How will you ensure the potential participants know about and perceive those attributes?