Social Marketing
Nutrition and Physical Activity


Choose Intervention Activities or Components

photo of people in a meetingThere is no magic formula or process for choosing intervention activities or components. Like creating a marketing strategy, this process is meant to be exciting and creative, yet for those same reasons, it can be difficult as well. You could start by mapping out what you have learned and decided up to this point. Decide who will need to be involved in your program or intervention. Look at the benefits and barriers you've identified. Brainstorm ways of reducing the barriers and increasing the benefits. Also, you may want to look for existing activities or programs that you can adapt which will help you fulfill your marketing strategy.

See the table in Phase 3 for ideas to organize data and results with marketing strategy ideas.