Social Marketing
Nutrition and Physical Activity


Choose Intervention Activities or Components

photo of the framework of a houseOnce you have made the main strategy decisions in phase 3, you will have a framework by which to develop the components or activities of your intervention. Each activity should be connected with the overall marketing strategy and behavioral objectives you have laid out and should help your audience adopt the behavior(s). Having a clearly defined strategy will help you eliminate lots of activities that won't fit, and can help you reject proposed activities that may not suit the audience. Take a look at your available resources and partnerships, and decide what activities or program components you can use to fulfill the marketing strategy.