Social Marketing
Nutrition and Physical Activity



photo of people at a meetingHow to Pretest

Your choice of methods and level of intensity for pretesting should depend on the project and your available resources. For example, you may want to show printed materials to members of the target audience and get their feedback. This can be done informally with individual conversations, or more formally with focus groups.

Another form of pretesting is to pilot your program. This means you put the program into place with a small portion of the audience to see how it is received. If you pilot your program or any part of it, monitor feedback and reactions to make sure the program is performing as intended. Don't be afraid to make any necessary changes. Monitoring and evaluation are discussed further in phase 5.