Social Marketing
Nutrition and Physical Activity

CDC

Choose Intervention Activities or Components

Example Activities

Sample Promotion-Related Activities

  • Design messages (taglines, program names, key messages).
  • Produce materials (brochures, tip sheets, content for Web sites).
  • Plan advertising (advertise program to potential participants, write letters to editorial staff of newspapers, encourage media to cover stories, develop newspaper or radio ads).
  • Provide incentives.
  • Identify and work with champions from partner organizations who can provide support or promote the program.
  • Facilitate word-of-mouth publicity.