Choose Intervention Activities or Components
Sample Promotion-Related Activities
- Design messages (taglines, program names, key messages).
- Produce materials (brochures, tip sheets, content for Web sites).
- Plan advertising (advertise program to potential participants, write
letters to editorial staff of newspapers, encourage media to cover stories,
develop newspaper or radio ads).
- Provide incentives.
- Identify and work with champions from partner organizations who can
provide support or promote the program.
- Facilitate word-of-mouth publicity.