Social Marketing
Nutrition and Physical Activity


Choose Intervention Activities or Components

photo of a man giving a presentationExample Activities

Sample Product-Related Activities

  • Training (skill-building workshops, parent trainings, establish groups to provide social support, customer service training for front-line staff, develop or modify existing curriculum).
  • Services (improve hours, provide more convenient locations, improve services provided by lactation consultants).
  • Produce toolkit or resource guide.
  • Construct a Web site to track behaviors.
  • Develop a new product or redesign an existing product (new packaging for fruits and vegetables, pedometers for physical activity, TV-time tracking devices).