Social Marketing
Nutrition and Physical Activity


Choose Intervention Activities or Components

Coordinate All Activities

Once you have chosen the activities you want to implement, you'll need to make sure that all of your activities coordinate with each other and fit into the strategies outlined in phase 3. Take a moment to look at your complete program.

Ask yourself

  • Together, do these activities address the barriers and benefits to change that your audience identified?
  • Do the activities support each other?
  • Does each activity coordinate with your overall marketing strategy?
  • Do you have the resources available to implement all of the activities you have described?
  • Are any important components missing?
  • Together, do your activities address the relevant constructs you identified from behavioral theory?
  • Together, are these activities likely to have the intended effects? Are they sufficient to change the complex behaviors you're trying to change?
  • Will the members of your target audience receive sufficient "dose" to enable behavior change?