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Social Marketing Basics
What would you advise Rosa to do? Check all that apply.
Set up a meeting with the purpose of bringing the new partners up to speed. Walk them through the decisions you've made and the reasons behind them.
Tell the partners that you don't need their help.
Accept that you may have to do some activities that aren't specific to the marketing strategy. Just make sure you do them in addition to activities based on your marketing strategy.
Ask the partners to provide a rationale for their choice of activity based on the formative research. Explain that this is the way you've decided to make decisions and you'd be happy to support their activity, but only if it is supported by research.
Page 18 of 36 in Intervention Design