By the end of phase 3, you should have a good outline and plan for your
intervention. In phase 4, you'll focus on preparing the program's activities and
details you'll need to get the intervention ready for implementation.
You should now be able to
- Explain the purpose of the strategy development phase and describe why
- Describe three general principles of the strategy development phase.
- Explain how to use evidence in the selection of interventions.
- List possible audience segments; analyze options, and select a target
- Describe the benefits of a good audience segment description.
- Identify secondary audience(s).
- List possible behaviors to change; analyze options and select a behavior
- Explain how to write SMART behavioral objectives.
- Explain what "marketing mix" is and define each component.
- Describe how each component of the marketing mix influences key strategy